HumanN is the Austin, Texas–based nitric oxide company behind SuperBeets Sport — the dual-certified pre-workout that's become a staple in pro and collegiate training rooms.
The brand's origin runs through real science. It was founded in 2009 as Neogenis Laboratories out of the University of Texas Health Science Center, building on the research of Dr. Ferid Murad — the 1998 Nobel Prize recipient for the discovery of nitric oxide's role in the cardiovascular system. Dr. Murad joined HumanN's Scientific Advisory Board in 2020.
The through-line across the HumanN catalog is nitric oxide production and vascular function — the biology behind blood flow, oxygen delivery, and endurance. That science drives SuperBeets Sport, the product most Sports RDs will recognize, and it's what makes HumanN different from the average beet-powder brand: the NO story is the reason the company exists, not a marketing frame bolted on later.