Vendor Partner

Honey Stinger — the fuel athletes ask for by name.

Real-honey waffles, chews, gels, and protein bars trusted by 2,000+ pro and college teams. Sports RDs stock it because a fueling plan only works if the athlete eats it, and athletes eat Honey Stinger.

Standards: USDA Organic (Classic Lines) Gluten-Free Options Non-GMO
About the brand

Who Honey Stinger is.

Honey Stinger is the Steamboat Springs, Colorado company that built an entire fueling line on real honey, then made it taste good enough that athletes ask for it by name.

The brand started in the Colorado mountains. In their own words: "our passion for developing the best tasting sports fuel began in the mountains of Colorado where we call home." Skiing and trail racing demanded on-the-go fuel, honey supplied the carbohydrate, and taste was treated as a feature instead of an afterthought. Word spread, and the waffle went from ride food to sideline standard.

Everything in the line maps to the brand's Prepare · Perform · Refuel system. Waffles are the Prepare product, best consumed 30–60 minutes before activity. Chews and gels cover Perform: quick, continuing energy that is easy to consume mid-session, with caffeinated and electrolyte options where the protocol calls for them. Protein bars handle Refuel, the brand's protein-plus-carbs window within 30 minutes post-activity.

Today more than 2,000 pro and college teams trust Honey Stinger products, the brand describes its lineup as "backed by sports dietitians," and its athlete community, The Hive, counts 350,000+ members. New products and flavors land constantly, which keeps fueling menus fresh season after season.

Why we stock them

Earned the spot.

Most fueling products fail at the same point: the athlete won't eat them. Carbs only count if they get consumed, and a cooler full of untouched gels feeds nobody. Honey Stinger wins exactly there, which is why it's a staple on sidelines from the pros to college programs.

The taste advantage

If athletes won't eat it, the formula doesn't matter.

Honey Stinger built the line on real honey and never let the flavor bar drop. A waffle tastes like something an athlete would pick on purpose, not a compromise the dietitian talked them into. That's the compliance battle won at the first bite, and it's why 2,000+ pro and college teams keep restocking it.

For a Sports RD, the practical effect is simple: the fueling plan executes itself. Put it on the training table, in the travel bag, on the sideline, and it gets eaten.

Why Sports RDs reach for it.

A Note on Certification

Honey Stinger is a food product, not a dietary supplement, and therefore, Honeystinger does not participate in third-party supplement certification programs. Its core product lines are USDA Organic, with many gluten-free options available.

From a Sports RD perspective, these products are used as food-based fueling solutions and are managed accordingly within performance nutrition programs. When third-party certified supplements are required for league or team protocols, The Locker provides certified options in those specific categories.

Where We Stand

Honey Stinger earns its shelf the practical way: athletes eat it, dietitians can stage it across the entire activity timeline, and the brand keeps shipping new products and flavors that athletes ask about before the RD does. Real-honey fueling, a format for every stage, taste-driven compliance. That's why Honey Stinger is in the Locker.

Products in the Locker

What you can shop.

The Locker carries Honey Stinger's four fueling lines, plus sampler and variety packs for programs that want to trial flavors before committing to cases.

Energy Waffles

Prepare · 30–60 Minutes Pre-Activity
USDA Organic (Classic)Gluten-Free LineNut Butter Line
Form: Single-serve waffle, boxes of 16; minis available  ·  Lines: Classic (USDA Organic) · Gluten-Free · Nut Butter  ·  Flavors: Honey, Vanilla, Chocolate · Cookies & Cream, Salted Caramel, Cinnamon (GF) · Peanut Butter, PB Chocolate, PB Strawberry, PB Banana, Almond Butter Maple (Nut Butter)

The original organic energy waffle and still the signature product. Honey-based carbohydrate in a format athletes treat like a treat, which is exactly what makes the pre-activity feeding actually happen. The gluten-free line keeps celiac and gluten-sensitive athletes on the same plan as the rest of the roster, and the nut butter line adds a more substantial option.

Best for: Pre-training and pre-game fueling (30–60 min out) · training-table service · travel-bag and bus stock.

Energy Chews

Perform · Mid-Activity Energy
ClassicCaffeinated Options
Form: Single-serve chew packets, boxes of 12  ·  Classic flavors: Pink Lemonade, Orange Blossom, Cherry Blossom, Fruit Smoothie, Pomegranate Passionfruit, Citrus Splash  ·  Caffeinated: Cherry Cola, Stingerita Lime, Berry Blast, Tropical Twist

Quick, continuing energy athletes can graze without breaking stride. The classic flavors handle most in-session fueling; the caffeinated line covers sessions where the protocol wants a lift. New flavors rotate in regularly, which keeps the chew bin interesting deep into the season.

Best for: In-game and in-practice fueling · halftime · long training days.

Energy Gels

Perform · Endurance Fueling
ClassicCaffeinatedElectrolyte
Form: Single-serve gel packets  ·  Classic: Gold, Fruit Smoothie, Acai Pomegranate  ·  Caffeinated: Strawberry Kiwi  ·  Electrolyte: Raspberry Lemonade, Watermelon Lime

Honey-based gels for sustained efforts. The electrolyte gel line is one of the newest additions, pairing carbohydrate with electrolytes in a single packet for heat and high-sweat sessions. Gold is the original honey-forward gel.

Best for: Endurance sessions · two-a-days · hot-weather training.

Protein Bars

Refuel · Post-Activity Recovery
Protein + Carbs
Form: Bar, boxes of 15  ·  Flavors: Peanut Butta, Coconut Almond

The Refuel product: the brand's blend of protein and carbs built for the post-activity window, best consumed within 30 minutes after the session per Honey Stinger's own system. Two flavors, both nut-forward.

Best for: Post-practice and post-lift recovery window · locker stash · road-trip recovery.

Sampler & Variety Packs

Trial · Roster Preference Testing
WafflesChewsGels
Form: Mixed packs across waffles, chews, and gels  ·  Examples: Energy Waffle Sampler (6) · Nut Butter Waffle Sampler (10) · Energy Gel Sampler (7) · Caffeinated Chews & Gels Sampler · Performance Fuel Sampler (13)

The practical way to dial in a roster's preferences before ordering by the case. Run a sampler through the locker room, watch which flavors disappear first, then stock accordingly.

Best for: New-program trials · athlete preference testing · preseason menu planning.
The Locker carries Honey Stinger's fueling lines: energy waffles, chews, gels, and protein bars, plus samplers and variety packs. Apparel and accessories are not stocked.
From the brand

In their own words.

"Backed by sports dietitians, our waffles, chews, gels and bars became sideline favorites across the country. More than 2,000+ pro and college teams now trust Honey Stinger products to bring out their best while still tasting great."

Honey StingerAbout Us · honeystinger.com

"Our passion for developing the best tasting sports fuel began in the mountains of Colorado where we call home. Those mountains are our playground and whether we are skiing the slopes or racing on trails, we always need on-the-go fuel to help us achieve our goals."

Honey StingerAbout Us · honeystinger.com

Shop Honey Stinger in the Locker.

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