STATE · Vendor Partner · Nutrition Locker

About the brand

Who STATE is.

STATE is the brand that put a single, focused question on the table for impact‑sport athletes: what does daily nutrition for the brain actually look like, and what should be in the bottle?

STATE Brain Strength is a single‑SKU, sport‑certified product built for the American contact‑sport market — football, hockey, rugby, MMA, combat sports. The brand has narrowed its work into one product, one daily dose, and one question: what does daily brain nutrition look like for an athlete whose job is repeated head impact?

The Brain Strength formula is a 2‑oz daily shot built around LIPINOVA® SPM‑enriched omega‑3, citicoline, lion's mane, CoQ10, turmeric, and B6/B12 — six ingredients, all named on the label, all clinically dosed, no proprietary blends. The delivery system is NuSomes™, a patented food‑grade nano‑emulsion that the brand uses to push bioavailability of the omega‑3 and other lipid‑soluble actives.

The product is NSF Certified for Sport® and made in the USA. STATE markets it to NFL athletes specifically — a dedicated nfl.drinkstate.com microsite, an on‑record endorsement from NFL quarterback Jared Goff — and the brand is in early US distribution: direct‑to‑consumer subscription via drinkstate.com, with the team and dispensary channel just opening up.

Why we stock them

Earned the spot.

There are a lot of nootropic products on the market. There are very few that are NSF Certified for Sport, dosed at clinical levels, built without caffeine, and aimed squarely at the brain‑health concerns of impact athletes. STATE is the one that closes that gap.

The STATE thesis

A daily rep for brain nutrition — not a stimulant, not a stack, not a marketing claim.

STATE is built on a simple, unfashionable idea: brain health, like every other adaptation an athlete trains for, is built one consistent day at a time. The Brain Strength shot is a 2‑oz daily dose of six ingredients chosen for the specific stress profile of contact‑sport athletes — neuroinflammation, oxidative load, cognitive recovery between sessions, long‑term resilience under repeated impact.

What that means in practice for a Sports RD: a single‑SKU, NSF Certified for Sport product the athlete takes daily, no caffeine to time around training, no proprietary blend to argue with a compliance officer, and a transparent label they can hand to anyone who asks.

Why Sports RDs reach for it.

NSF Certified for Sport®. Tested for banned substances and contaminants, label accuracy verified. The certification floor every tested‑league athlete needs — NFL, MLB, NBA, NHL, MLS, NCAA, Olympic, military.
Six ingredients, named on the label, dosed at clinical levels. LIPINOVA® omega‑3 at 625 mg, citicoline at 250 mg, lion's mane at 250 mg, CoQ10 at 100 mg, turmeric at 250 mg, B6/B12 at 25 mg. No proprietary blends. No underdosing. The RD can read the label and explain every line.
Purpose‑built for impact athletes, not a general‑market nootropic. The thesis — SPM‑rich omega‑3 to resolve (not mask) inflammation from impacts, citicoline for membrane structure and acetylcholine signaling, lion's mane for NGF, CoQ10 for mitochondrial energy under demand — is the thesis a brain‑health protocol for a football, hockey, rugby, or combat‑sport athlete would actually be built on.
No caffeine. Daily‑use product. No timing it around training, no double‑dipping with pre‑workout or coffee, no late‑day‑use sleep penalty. A clean addition to a stack rather than another thing to manage.
Patented nano‑emulsion delivery. NuSomes™ (licensed from Nulixir) is the food‑grade nanocarrier system STATE uses to boost bioavailability of the omega‑3 and other lipid‑soluble actives — the same kind of delivery science the rest of the supplement industry is just starting to catch up to.
One bottle, one shot, daily. 2 oz. Shake, drink, done. Travels easily, fits a locker‑room daily, doesn't require a shaker bottle or measuring scoop. The athlete actually uses it.
Already in active use with NFL athletes. NFL quarterback Jared Goff is on record using Brain Strength daily, and the brand has a dedicated NFL‑facing channel at nfl.drinkstate.com. Early signal that the athletes most exposed to repeated head‑impact load are the ones reaching for it.

Where We Stand

STATE is NSF Certified for Sport. What pushes it past every other "brain‑health" product an RD has been pitched is that the formula was built around the question contact‑sport athletes are actually asking — what can I do daily to protect, support, and recover the brain I'm hitting with my work — and the answer is one transparent, sport‑tested shot. No caffeine, no proprietary blends, no marketing detour. That's why STATE is in the Locker.

Products in the Locker

What you can shop.

STATE is a deliberately focused, single‑SKU brand. One product, one flavor, three subscription sizes — the entire system.

STATE Brain Strength — Berry Smooth

Daily Brain Nutrition · Contact‑Sport Athletes

NSF Certified for SportNo CaffeineNo Proprietary BlendsMade in USA

STATE Brain Strength Berry Smooth 6-pack carton with bottles — 6‑Pack Carton

STATE Brain Strength bottle, front label, Berry Smooth, 2 fl oz — Bottle · Front

STATE Brain Strength bottle, back label with NSF Certified for Sport mark — Bottle · Back · NSF Mark

Form: 2 oz liquid shot · Flavor: Berry Smooth · Sizes: 6‑shot trial · 30‑shot monthly · 60‑shot two‑month · Use: One shot daily

STATE Brain Strength is a daily 2‑oz brain‑nutrition shot built specifically for contact‑sport athletes. The formula is six clinically dosed ingredients — LIPINOVA® SPM omega‑3, citicoline, lion's mane, CoQ10, turmeric, and B6/B12 — delivered through the NuSomes™ patented nano‑emulsion system to improve uptake of the omega‑3 and other lipid‑soluble actives. The product is designed for daily use as part of a long‑term brain‑health protocol, with the same compounding logic an athlete already understands from sleep, training load, and protein intake.

Best for: Daily brain‑nutrition protocol for impact athletes · cognitive recovery between sessions · non‑stim morning anchor · long‑term resilience under repeated impact load.

Formula at a glance

Ingredient	Dose	Role
LIPINOVA® Omega‑3	625 mg	SPM‑enriched omega‑3 for inflammation resolution and neuronal membrane support.
Citicoline	250 mg	Phosphatidylcholine building block; supports attention and clarity via acetylcholine.
Turmeric	250 mg	Antioxidant; supports brain inflammation response and neural pathway protection.
CoQ10	100 mg	Mitochondrial energy; supports cellular fatigue resistance in neurons.
Lion's Mane	250 mg	Supports nerve growth factor production; focus, clarity, long‑term resilience.
B6 & B12	25 mg	Neurotransmitter production, cognitive function, mental energy.

STATE keeps the lineup deliberately tight: one product, one flavor, one daily dose. Subscription sizes scale from a 6‑shot trial to a 60‑shot two‑month supply.

From the field

Quotes from the pros who use it.

"I've played football at the highest level for a decade, and at this point, I see taking care of my brain as a non‑negotiable. I've been using Brain Strength for the past few months and it's the only product I fully trust to do just that."

Jared GoffQuarterback · Detroit Lions (NFL)

"STATE provides clean focus before competition and mental performance over time."

Trevor DavisNFL Veteran · Wide Receiver

"I take one shot every morning for my daily brain nutrition."

Cade Albracht4× USA Kickboxing Champion · Muay Thai

"STATE is my favorite way to lock in before a big moment."

Maxxine DupriWWE Superstar

"Get your mind right."

Geoff McArthurCollegiate All‑American

All quotes pulled verbatim from drinkstate.com. STATE is in early US distribution — named Sports RD, ATC, and team‑dietitian endorsements have not yet been published. Recommended asks for v2 of this page: a tested‑league NFL or NHL Sports RD on the brain‑health daily‑use case, a D1 football ATC on cognitive recovery between sessions, and a confirmed NFL team name to anchor the "trusted by NFL teams" claim.

STATE — nutritional armor for the athlete's brain.