A 2.4-ounce shot with a guaranteed 400mg of dietary nitrate from concentrated beetroot juice, nothing synthetic. It is the product behind 300+ published studies, Informed Sport certified on every batch, and small enough to hand an athlete on the way to the bus. Nitrate converts to nitric oxide, blood vessels dilate, more oxygen reaches the working muscle. That is the whole mechanism, and this is the brand that dosed it properly.
Beet It Sport is the sports-performance line of James White Drinks, the English juice company whose beetroot shots became the de facto standard product for dietary nitrate research worldwide.
Founder Lawrence Mallinson started bottling beetroot juice in 2005 at James White Drinks in Ipswich, England, and began supplying it to researchers studying dietary nitrate in 2008. The shot itself was born out of a practical problem: the England Rugby team wanted the nitrate benefit without drinking large volumes of juice before a match. Mallinson's answer was a concentrated 70ml shot with a controlled 400mg dose. By the London 2012 Games, so many competing athletes were using it that the press called them the beetroot Olympics. The US subsidiary, Beet It USA, now supplies elite teams across American football, basketball, and soccer.
The system is built around the Nitrate 400 shot: 400mg of dietary nitrate per 70ml, derived solely from concentrated beetroot juice, with no synthetic nitrate or nitrite. Beet It Sport states it is the only beetroot juice brand that delivers a consistent, adequate dose of dietary nitrate per serving, and the claim has teeth: more than 300 published medical and sports-performance research papers have used Beet It products since 2009, including all 12 nitrate papers behind the 2018 IOC consensus statement on supplements. The company even developed a nitrate-depleted placebo shot with the University of Exeter so researchers could run proper double-blind trials.
Today the brand supplies over 150 elite sports teams across the English Premier League, NFL, NBA, international rugby, and Olympic programs, plus the NN Running Team that included Eliud Kipchoge through his world record and sub-two-hour marathons. Every Beet It Sport product carries the Informed Sport mark, tested for banned substances by LGC's anti-doping laboratory.
Every Sports RD knows the beetroot problem. The mechanism is real: dietary nitrate converts to nitrite on the tongue, then to nitric oxide in the blood, blood vessels dilate, and more oxygen reaches the working muscle at a lower cost. The research dose is roughly 400mg. But most beetroot products on the shelf either won't state their nitrate content or can't hold it consistent from batch to batch, which leaves the practitioner guessing at the one variable that drives the outcome. Beet It Sport removed the guesswork.
Beet It Sport is the only beetroot juice brand that guarantees a consistent, adequate dose of dietary nitrate per serving: 400mg in every 70ml shot, from concentrated beetroot juice alone, with no synthetic nitrate or nitrite. That consistency is why researchers standardized on it. When over 300 published studies and the IOC's own consensus statement are built on the exact shot you hand your athlete, the protocol you read in the literature is the protocol you're running.
And the format does the compliance work for you. A 2.4-ounce shot needs no mixing, no dilution, no shaker, and no refrigeration. It goes in a travel bag, a locker, or an athlete's hand two to three hours before kickoff.
Beet It Sport is Informed Sport certified, every batch. What separates it from every other beetroot product is that the dose is guaranteed and the evidence base was built on this exact shot. Sports dietitians like nitrate because the physiology is clean: dilated blood vessels, more oxygen to the muscle, lower oxygen cost of work. Beet It Sport is the only brand that lets an RD deliver that mechanism at the studied dose, in a format athletes will actually take. That's why it's in the Locker.
The Locker carries the core Beet It Sport system: the Nitrate 400 shot, the in-race gel, the Regen Cherry+ recovery shot, and the organic beet juice for training-table service.
The shot the literature is built on. 400mg of dietary nitrate from concentrated beetroot juice in a pocket-sized 70ml serving, the only concentrated beetroot product shown to consistently contain an adequate nitrate dose per serving. Works acutely on the day or as a 3-6 day loading protocol ahead of competition. Multiple-time "Product of the Year" winner at the NutraIngredients USA Awards (2022, 2024).
A top-up dose of nitrate plus fast-absorbing carbohydrate for use during prolonged endurance work, built on research showing additional benefit from nitrate ingestion mid-exercise rather than before alone. 100% natural ingredients, so it reads as a cleaner, more functional alternative to a standard race gel.
The recovery half of the system. Sour cherry juice concentrate has been shown to have anti-inflammatory effects, including reduced symptoms of muscle-damaging exercise such as DOMS, combined here with beetroot's antioxidants. Unlike most tart cherry products it needs no dilution, which makes the post-session window and the two days after it easy to service on the road.
The everyday juice the company built its name on: organic beets, a touch of apple to round out the earthiness, and lacto-fermentation for a smoother taste than citric-acid-stabilized competitors. A natural source of potassium and antioxidants in juice form rather than powder. This is the general-wellness and training-table SKU, not the dosed performance shot.
"The nitrate for performance enhancement is incredible, and the ease of getting all the nitrates in a small little shot makes it very convenient."
"I've found Beet It Sport to really increase my performance and delay the fatigue. I've recently also implemented the Beet It Regen Cherry recovery shot to help aid in my recovery throughout long competitions that are multiple days long!"
"Beet It Sport has made a huge impact on my training and performance. I have noticed serious improvements in my endurance since starting the beet shots"
"Recovery is extremely important as an athlete especially as a strength sport athlete and this is something Beet it strives to achieve and does very well at. By incorporating beet it products into my day to day routine it allows me to think less about the stresses of my recovery"
Filter the catalog down to Beet It Sport and build the loading protocol.